NEW YORK, Feb. 27 /PRNewswire/ -- Today actor Danny Glover kicks off
Anemia LifeLine(TM), a new educational initiative created to help improve the
lives of millions of Americans who suffer from anemia associated with many
common, serious diseases. Anemia LifeLine was developed by Amgen, in
collaboration with the National Kidney Foundation (NKF), The Wellness
Community and the National Anemia Action Council (NAAC).
People with serious illnesses like chronic kidney disease, diabetes,
cancer, heart disease and rheumatoid arthritis are at increased risk of
developing anemia. Anemia associated with serious diseases can be a
life-threatening condition that occurs when the body does not produce enough
red blood cells to carry oxygen to the body´s organs and tissues. Anemia
causes significant fatigue, weakness and can even damage the heart. Anemia
can be difficult to identify because early symptoms may be mild and it is easy
to mistake some symptoms of anemia for other symptoms of serious disease or
medication side effects.
The Anemia LifeLine program is designed to:
Increase awareness of the signs and symptoms of anemia
associated with serious diseases;
Provide educational materials about this type of anemia to patients,
caregivers and healthcare professionals;
Encourage people who may be suffering from anemia to seek
diagnosis and treatment; and
Promote understanding that treating anemia can help patients with
serious diseases live healthier and more productive lives.
"Anemia can affect a person´s energy level and even can lead to heart
disease," said award-winning actor Danny Glover, who serves as the Anemia
LifeLine national spokesperson. "The good news is that anemia can be treated.
I´ve seen how devastating anemia can be. My father suffered from anemia
associated with chronic kidney disease. Once his anemia was diagnosed and
properly treated, his energy level increased and he regained his
Anemia can be diagnosed through a simple blood test to check hemoglobin
levels. On average, a normal hemoglobin range is between 12 and 18 g/dL
(grams per deciliter) of blood.
To spread this message of hope, throughout 2002, Mr. Glover will make
special appearances around the country at NKF Kidney Walks, sponsored by the
National Kidney Foundation and its local affiliates, where he will address the
public about anemia. He also will be featured in public service announcements
and in Anemia LifeLine educational materials, including a patient brochure and
"What´s Your AQ?(TM)" (Anemia Quotient) self quiz. These materials,
additional information about anemia and serious diseases and details about the
NKF Kidney Walks will be available to the public via the Anemia LifeLine toll-
free information line (1-888-722-4407) and Web site (http://www.anemia.com).
The national retail partner for Anemia LifeLine is General Growth
Properties (GGP), one of the nation´s largest shopping center owners, managers
and developers. Beginning in March 2002, Mr. Glover will be featured in an
anemia awareness campaign that will be distributed to and displayed at GGP´s
malls throughout the country. He also will participate in several special
events at select mall locations across the country. Anemia LifeLine
educational materials will be distributed at these events.
"Anemia can make coping with a serious disease even more difficult," said
George Morrow, Amgen´s executive vice president of worldwide marketing and
sales. "Amgen is proud to be sponsoring Anemia LifeLine with the National
Kidney Foundation, The Wellness Community and the National Anemia Action
Council. This new initiative reflects our commitment to improving the health
and lives of the millions of people affected by this life-threatening
"Anemia strikes millions of people who also suffer from chronic kidney
disease in America," said William F. Keane, MD, President of the National
Kidney Foundation. "The National Kidney Foundation believes Anemia LifeLine
will be an important resource for patients, caregivers and healthcare
Heart & Soul, Men´s Health, Prevention and Savoy magazines have joined
Anemia LifeLine to help raise awareness of anemia associated with serious
diseases and the Anemia LifeLine program throughout 2002.
The National Kidney Foundation, Inc. (NKF) was established to promote a
better understanding of kidney and urologic diseases in the United States, to
improve the health and well-being of individuals and families affected by
these diseases, and to increase the availability of all organs for
The Wellness Community helps people with cancer and their loved ones
enhance their health and well being by providing a free professional program
of emotional support, education and hope.
The National Anemia Action Council (NAAC), a coalition representing
various clinical specialties, serves as a catalyst to raise awareness about
anemia, its prevalence, causes and treatment options.
Amgen Inc. is a global biotechnology company that discovers, develops,
manufactures and markets important human therapeutics based on advances in
cellular and molecular biology.
For more information about Anemia LifeLine, please call the Anemia
LifeLine toll-free information line at 1-888-722-4407 or visit
http://www.anemia.com. To arrange interviews with Mr. Glover and other
representatives of the Anemia LifeLine, please call Khristina Lew of the
Chandler Chicco Agency at 212-229-8419.
To obtain a high resolution, publication-ready image for free editorial
use, please visit http://www.wirepix.com/newsphotos. Photo will be available
Wednesday, February 27, 2002 after 2:00 p.m. EST.
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SOURCE Amgen, National Kidney Foundation, The Wellness Community and National
Anemia Action Council
CONTACT: Michael J. Beckerich of Amgen, +1-805-447-8925/